Translation Brief – Translation project by Sonia Lech

The target audience of the translation will defer to the audience of the original text. The original text is aimed at a Spanish speaking audience who possibly already have some insight on the topic and are familiar with the terminology. I will adapt the translation to my target audience. My translation would be intended for an audience who are studying Spanish or music for e.g., students who want to familiarise themselves with Spanish artists and their music. As Well as people interested in Spanish culture. Also, those who already admire Rosalía and her music. The translation could be published as an online article in the UK version of the GQ magazine. However, I do not intend to maintain the focus on solely male readers but both female and male. Hence why the translation would be published on the NME website as it is an English speaking music and culture news site that is easily accessible.

I created three personas to reflect my target audience and keep them in mind when translating.

Name	Rose O’Brien	Nicole Sheehan	John Smith
Profession	Undergraduate	Undergraduate	University Professor
Education	BA International	Final year Music	BA Hispanic studies/ Ma Education
Family	Only child	Eldest sister	Father of 4
Age	21	23	39
Hobbies	Languages, Travel, Spanish culture	Singing, dance	Current events/ Spanish culture
Work Experience	Tutor for secondary school student	Lead singer of a band	Teaching English in Spain
Personality	Outgoing, Open minded	Curious, Confident	Talkative, Opinionated
Why do they need the translation?	Familiarise themselves with and further knowledge on Spain’s current most known artist as well as the culture	Reference for their music project	To educate students on a current topic
How will they use it?	Broaden knowledge of Spanish culture and Music ahead of their year abroad in Spain	To learn about and research topic of Flamenco over the years	To develop students’ knowledge surrounding the topic of culture appropriation

The function of this translation is not only to provide an English translation for non-Spanish speakers but also to inform the readers on the topic of cultural appropriation and flamenco and in this article revolving around Rosalía. Although the function of the translation is much the same as the original text, argumentative, explanatory and informative, I want to focus more on the informative function to expand the reader’s knowledge and provide background information. There are many direct quotations, facts and specific terms used by the author in the source text, so I believe it is essential to maintain the original author’s tone and approach. The translation intends to familiarise the reader with Rosalía and educate them on the topic along with providing explanations of cultural references that they would benefit from.

Target Audience

Function of Text